Simple Rick sports a light blue colored collared shirt and dark blue pants, reminiscent of the Rick from Rick's flashback in "The Rickshank Rickdemption", but different from him, as his shirt is a lighter tone of blue.
As seen through a memory, Simple Rick appeared to enjoy a vastly different lifestyle from other Ricks as a family man and loving father, without any apparent interest to science. He built a toy made of wood in his garage and gave it to little Beth as a birthday present, to which the latter accepted joyfully and caused Simple Rick to cry tears of joy.
Simple Rick appears in the Simple Rick's Wafers ad and the ad shows how the Simple Rick's Wafers are made. He was originally from earth, but 60 iterations from the finite curve, meaning Simple Rick is genetically identical to other Ricks but somewhat a different person. It is revealed that he was contained in a room, strapped to a chair, and wears a helmet that forces him to relive the same happy memory with little Beth over and over. The brain chemicals that produce his happiness were liquified by a machine attached to his helmet, which were the primary ingredient for Simple Rick's wafers. He appears again later after Rick J-22 killed The Regional Manager Rick. He was Rick J-22's only hostage. After Rick J-22's demands are met, he attempts to rescue Simple Rick with the portal gun he got by firing a portal to freedom, and pushing him in. Unfortunately, the portal gun was hacked, its coordinates were locked on the Blender Dimension, and Simple Rick was torn into shreds.
- He is similar to the Rick seen in "The Rickshank Rickdemption." It is possible that Rick's fabricated backstory is based on Simple Rick's story.
- It is likely he never invented inter-dimensional travel.
- It is unknown whether his death was to test where the portal goes, an accident, or intended as a mercy killing.
- Another theory is that the 'fabricated backstory' Rick C-137 used in The Rickshank Rickdemption was actually part truth. The theory states that Rick C-137, who at the time was working with the citadel, was sent to bring Simple Rick into the fold. When Simple Rick refused, C-137 killed his Diane and Beth and kidnapped him to bring to the citadel where he eventually was used to create Simple Rick's Wafer Cookies.